Driving Public Health Through Innovation and Accessibility in the India Contraceptive Product Space
The availability and use of contraceptive products in India are being significantly boosted by increasing public health awareness campaigns, government family planning programs, and notable shifts in consumer purchasing behavior. A primary trend is the substantial diversification of products, with companies introducing flavored, ultra-thin, and textured varieties to meet evolving consumer preferences, alongside a rapid increase in online sales which offers consumers greater convenience and discretion in purchasing.
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